By Xochi Adame | May 31, 2012
When Ben Smith of Social: IRL asked if CDS Global would sponsor a Brian Solis event here in Des Moines, I was immediately stoked. I became a big fan of Solis, digital expert and analyst at Altimeter, after hearing him speak for the first time in January (read my takeaways here). Sure, I knew of him, having seen the “social anthropologist’s” name around marketing and PR hubs. I read his blog on occasion and had already been a member of Social Media Club for several years, an organization Solis helped to found. But hearing Solis speak live had an even more eye-opening effect.
Solis communicates his thoughts in a way that is genuine, passionate and simple. You won’t find a barrage of buzz words or jargon in his presentation – a rare and welcome trait among new media communicators. For Solis, it seems to come down to this: The swiftly evolving digital landscape has transformed life as we know it. How we live – how we work, communicate and consume – is being revolutionized. Solis helps businesses adapt in structure and paradigm in order to survive and thrive in this revolution.
Armed with several copies of Solis’ most recent bestseller, The End of Business as Usual, I resolved to relay his ideas to leaders within my organization. After all, digital disruption and the emergence of the social consumer is something CDS Global has been observing firsthand through the lens of our magazine clients. Executives here found Solis’ work to be as significant as I had, finding his explanation of the connected consumer, resulting shifts in business and the future of social and mobile deeply relevant. So much so that Chairman and CEO Malcolm Netburn immediately selected The End of Business as Usual for his next book club pick to be sent to C-level peers in multiple industries.
The End of Business as Usual Trailer
What makes Solis’ perspectives on the effects of the digital revolution so unique, so engaging? The undeniable truth in his observations, and the perceptiveness in his advice to businesses. He has the rare ability to untangle and strip down the elusive causes and effects of digital and social advancements in order to deliver something straightforward and clear.
Regardless of whether you come from a startup or legacy, whether you are a marketer, HR professional or are in sales, the digital revolution is impacting your job.
Attending Social: IRL Des Moines – Beyond the Keynote with Brian Solis will provide insights and dialogue into:
- Rise of the connected consumer
- Surviving “Digital Darwinism”
- Evolution of social business
- Disruptive technology
- Psychology of engagement
- Rise of digital influence
Register for $50 using discount code IRL50
Where: Science Center of Iowa, 401 West Martin Luther King Jr Parkway, Des Moines
When: June 6, 2-5 p.m. Pre-event networking and book signing from 1-1:45 p.m. Post-event networking from 5-7 p.m.