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QR Codes as a Strategy to Leverage Smart Phone Adoption

By admin | August 2, 2011

With U.S. smart phone adoption at 35% and rising, Nonprofits are looking for ways to leverage this communication channel. Whether used for marketing/fundraising, news/updates or just pure entertainment, these devices are playing an important role in attracting new donors, spurring emotional giving and communicating important updates to a nonprofit’s donor base.

In this new era, QR (Quick Response) Codes have emerged as a unique way for nonprofits to use smart phones to interact with their constituents - And they are finally beginning to see critical adoption by nonprofits. Of course, right now, everyone is still grappling with how to use them effictively. Just today, I discovered an article that describes QR Code technology in a very straightforward manner. It also lists 22 unque ways for nonprofits to use them. If you’re interested, I encourage you to take a look at this article.

Also, please feel encouraged to post your opinion on the impact of QR codes to this blog… Success and failure stories alike are appreciated.

Post By admin (5 Posts)

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